Spanish consumers are quite indecisive – may take them a few times to visit the store before buying. Over 90% of the population speaks Italian, add a multi-language option to your store. An estimated 50 million web users with 8 out of 10 homes with a computer. Where will you take your business next? The infrastructure is not up to the mark, hence making it difficult for the delivery process which directly affects the e-commerce though 53% of the population is internet friendly. Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Profit from additional features with an Employee Account. When looking at European countries, Denmark, the UK, and Norway top the list whilst the Have very detailed About Me Page. Only 8.4% of adults have never used the internet in 2018. Your email address will not be published. “Online retailers still find Brazil to be a growing e-commerce market that is impossible to ignore,” the A.T. Kearney report states. Danes have high expectations for quick delivery due to the size of the country. In the UK, 25-34-year-olds are the most active online shoppers. Over 51% of consumers look at the actual website before buying. Not surprisingly, these are the biggest ecommerce countries in Europe. Ecommerce Statistics. Hi Robustbear, The ideal entry-level account for individual users. The United States being the number one e-commerce market is largely due to the ease of doing business in America. In France, sales are state-regulated. When marketing to Czechs, make sure to translate to the Czech language. Spanish consumers are less loyal to one brand, we are seeing an increase in brand variety. Many UK consumers prefer products from the US and other European countries. Ecommerce market in Europe is growing each year, therefore, we decided it was time to dedicate a blog post to help you decide which country in Europe you want to market to next. Western Europe accounts for 70% of the total e-commerce value in Europe. Croatia 81% 5. In Romania, … This article focuses on the electronic commerce statistics in the European Union (EU) and is based on the results of the 2019 survey on 'ICT usage and e-commerce in enterprises'.E-commerce refers here to the trading of goods or services over computer networks such as the internet by methods specifically designed for the purpose of receiving or placing orders. That means they are more likely to wait longer for the package to arrive. facts. With Russia’s large population this number is poised to grow and is expected to more than … France is the leading country in Europe when it comes to e-commerce, more so than Germany with 120K commercial websites. Clothing and home decor are one of the top-selling online categories in France. Here are the top ecommerce trends according to Worldpay if you are looking to capitalize on the global ecommerce and mcommerce opportunity: Use abandoned card recovery email, wishlist function, and other email updates to enhance buying behavior. This feature is limited to our corporate solutions. Thanks for such an article but honestly, you should also start by providing prices in EUROS and add METRICS into you size tables. French shoppers don’t like to shop on foreign websites. Ecommerce in Europe is expected to be worth 717 billion euros at the end of 2020 (12.7% increase compared to last year). Europe remains by far the most prepared region for e-commerce, with eight countries ranking in the top 10 of a global index published on 3 December.For the second consecutive year, the Netherlands leads UNCTAD’s Business-to-Consumer (B2C) E-commerce Index, followed by Switzerland. The French marketplace is the 3rd largest ecommerce market in the EU. Spain has a large population of Internet users (82.20%) and 66.80% of the population are smartphone users. In, RetailX. Corporate solution including all features. When you are ready to launch to the other side of the pond we got you covered. Experts estimate that by 2022 the European market volume will be worth as much as $481 million. Two major sales run during summer and one after Christmas, therefore, you should pay special attention to paid/search & localized advertising. China, the largest ecommerce market in the world, fueled 83% of total sales. As said, the European business-to-consumer ecommerce turnover is forecasted to hit 621 billion euros this year. As a Premium user you get access to the detailed source references and background information about this statistic. The Ease of Doing Business in a country also plays an important role in attracting and retaining ecommerce businesses. It also includes estimates for digital shoppers and buyers. Countries where the ecommerce industry accounts for a fair share of total retail sales are the UK (17.8 percent forecast for 2017), Germany (15.1 percent) and France (10 percent). Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, Impact of coronavirus (COVID-19) on e-commerce in Italy 2020, Share of mobile shoppers in Western Europe 2018, Device distribution for B2C e-commerce in Italy 2014-2018, Market size of B2C e-commerce in Italy 2016-2020. Statista. Denmark has the highest percentage of consumers who bought clothes and shoes online from abroad in all Nordic countries. You only have access to basic statistics. Ecommerce market in Europe is growing each year, therefore, we decided it was time to dedicate a blog post to help you decide which country in Europe you want to market to next. Ecommerce sales in the Asia Pacific Region grew 31.1% to reach $1.349 trillion in 2017. Latvia 86% 3. Online shopping is preferred by younger generations; millennials and Generation Z. Then you can access your favorite statistics via the star in the header. CustomCat is an online print-on-demand, drop Our merchandise is ready to be shipped within 2-3 after the purchase. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Europe. We ship worldwide aside from Cuba, Falkland Islands, Iran, North Korea, Somalia, Sudan, and Republic of the Union of Myanmar. Allegro. Please authenticate by going to "My account" → "Administration". Any countries that are not listed above, tracking stops once the package is handed over to the international carrier. Gourmet food and high-end fashion, travel, and tourism continue to rule the economy. Germany is the top online shopping countries in Europe. Like any other country mentioned, the ecommerce business in the Czech Republic is booming. Strong sales in Western and Central Europe plus promising growth in Eastern and Southern Europe. Here are the top ecommerce trends according to Worldpay if you are looking to capitalize on the global ecommerce and mcommerce opportunity: For now, let’s dive on in and take a look at the top European ecommerce players. The top European ecommerce markets (the UK, Germany and France) are already good sources of extra buyers for international online sellers. Time for some facts and figures on marketplaces that dominate the European ecommerce landscape. A paid subscription is required for full access. New, Figures and insights about the advertising and media world, Industry Outlook shipping, & custom fulfillment The strongest motivation factors for shopping are cheaper delivery costs and affordable prices. Popular eCommerce categories include fashion, sporting goods, travel, and household items. Established in Poland, it’s one of the biggest marketplaces in Central and Eastern … Germany. Use local marketing and SEO to drive traffic to your website. There are around 50 countries in Europe, which equals a big and diverse ecommerce buyer base. Please do not hesitate to contact me. On the other hand, in Romania and Bulgaria, the e-commerce market increased in both countries by 30% last year. The UK is one the biggest eCommerce markets with a promising growth rate of 17% every year. Please create an employee account to be able to mark statistics as favorites. Online shopping market size in 25 countries in Europe in 2019 [Graph]. (July 2, 2019). Men spend on average more than women. Italians love to buy from abroad. Are you interested in testing our corporate solutions? Portugal 86% 2. Customers also prefer free delivery, free return, and no hidden fees. Check out canvas selling guide to get started. With robust internet infrastructure, social media is one of the most important drivers of buying behavior. Epiphany/Day of Three Kings (January 6, 2019), Black Friday / Cyber Monday (November 28, 2019). Your email address will not be published. All European countries in the top 15 climbed in the ranking, with Belgium, which jumps 15 places, seeing the biggest increase in … Include prices in Czech Crowns. Required fields are marked *. Give Danish customers convenient, informative, and full insight into the delivery process. Germany and France are second and third for e-commerce sales in Western Europe. The only non-European countries on the top 10 list are Singapore (third) and Australia (10th). and over 1 Mio. According to Statista, 77.3% (63.9m) of the German population were ecommerce shoppers in 2018. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Germans tend to avoid any kind of debt, cash continues to be preferred payment method. the list of European countries according to the Logistical Performance Index from the World Bank. Some global Internet marketplaces are active with localized sites but most major U.S. firms are still absent from the market. You need at least a Single Account to use this feature. Switzerland 80% Top 5 countries by number of cross-border online shoppers 1. As soon as this statistic is updated, you will immediately be notified via e-mail. We do appreciate your suggestion and will keep it in mind for future updates. In Switzerland, the United Kingdom and Denmark it’s over 85 percent, while in countries such as Romania and Ukraine, less than 26 percent shopped online last year. Germans prefer the convenience that mCommerce provides. I know that setting up a shop, especially metrics can be incredibly time-consuming, however, we do not have a way to provide prices in Euros yet. Warning:  Trust is an issue. You need a Single Account for unlimited access. Contact your cart platform’s support team to get more detailed information based on the country you plan to market to. The UK has one of the most robust internet infrastructures with a 95% penetration rate. Add ecommerce optimized translation, size conversion, currency conversion, localized marketing, local payment methods, and shipping optimization to level the playing field with local sellers. Domestic Shoppers Look Beyond Their Borders. That makes Spain a country with the perfect conditions to take advantage of mcommerce. E-commerce picked up over the 2009-2019 period among all age groups, with individuals aged 16-24 showing the biggest increase (28 percentage points). Here are the top 9 European ecommerce leaders: Despite the chaos around the unknown decision of the UK leaving the European Union, the UK continues to lead the ecommerce market in Europe. The world is your oyster, how will you explore it next. Western Europe is still the most developed ecommerce market in Europe and has the highest share of online shoppers. Top marketing channels include; paid display, social media, and traditional advertising. Main trends identified in Ecommerce Europe’s European B2C Ecommerce Country Report 2017 show that the proportion of website-owning companies is growing – from 67% of retail companies in 2010 to 77% in 2016. Despite the economy’s slowdown, Germany’s ecommerce market is the second largest in the EU. In countries like Switzerland, the United Kingdom and Denmark, it is over 85%, whilst countries like Romania and Ukraine show that less than 26% shopped online last year. Sales:$17.47 billion Increase:16.0% Top online retailer:ulmart.ru eCommerce sales as % of total retail sales:2.2% Russia is the number one country in Europe in terms of Internet users with 59% of the adult population having Internet access as of the beginning of 2014, according toecommercenews.eu. Profit from additional features by authenticating your Admin account. I’m a french seller, selling mainly in Europe and when i asked to your customer service about this, they reply i have to manage this on my own, what a great support ! Thank you! With 53.19 percent of the total turnover, Western Europe represents the strongest eCommerce region.Included here, according to Ecommerce Europe, are the UK and Ireland, as well as France and the Benelux countries.In second place comes Central Europe, comprising the DACH region, … Norwegians love a good bargain that’s why China, UK, and the United States are high on the list. I’m about to build my shop with you and i have to RETYPE all size charts in Metrics and import them into each of your products description…very friendly (Not). Today we take a look at the countries in Europe with the biggest GDPs, but rank them by who had the greatest online share of retail ecommerce sales as a share of total retail sales. July 2, 2019. We ONLY provide full tracking information for these countries: CanadaGreat BritainGermanyFranceItalySpainAustraliaNew ZealandSingaporeBelgiumNetherlandsDenmarkFinlandSwedenSwitzerlandIrelandIsraelPolandPortugalBrazilCroatiaEstoniaGibraltarHungaryLatviaLithuaniaLuxembourgMalaysiaMalta. Add verified payment methods (Visa, PayPal). The leader in online shopping is the United Kingdom with 86% of the population with internet access making online purchases, followed by Sweden (84%), … Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook % of overall online spend for cross-border eCommerce 100 PORTUGAL LATVIA IRELAND CROATIA SWITZERLAND Top 5 countries for cross-border eCommerce by % of overall online spend 1. United States is #1 . Men mainly purchase electronics, while women buy clothes. However, only 18% sell through their websites. Learn more about how Statista can support your business. Norwegians make the most cross-border purchases among northern regions. The projections run through 2019 and include breakouts by region and country. In order to capitalize on French market, one must use more established sellers such – Amazon. As a Premium user you get access to background information and details about the release of this statistic. Japan, which drops two places to fourth spot, and Germany, on fifth place, close the top five of most attractive countries for e-commerce. Register in seconds and access exclusive features. The above countries have the lowest share of online shoppers. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). For these countries we do not receive additional tracking updates, therefore we are not liable once they have been given to the international carrier. The region of Western Europe has also the highest share of online shoppers (83%). European ecommerce grows 13 percent. To start, going global doesn’t necessarily require a … E-commerce spending per capita in Europe 2016-2019, by country E-commerce usage rate in the European Union 2009-2019, by country Online share of retail trade in selected countries … RetailX. Spain consumers make the most purchases over the weekend. This statistic is not included in your account. Among the developments worth watching are the use of AI to influence digital shoppers, the gradual progress of social commerce and new approaches to delivery and returns. You can only download this statistic as a Premium user. Yet, despite this widespread Internet access, eCommerce sales make up barely more than 2% of the total retail sales. Europe: $346.5 billion; Australia: $18.6 billion; Africa and the Middle East: $18.6 billion; South America: $17.7 billion; Looking at those same figures along country lines reveals the 10 largest ecommerce markets in the world currently are: Of course, what truly matters isn’t where we are but where we’re going. Even though Brazil slipped to 21 st place on the index, the country grew about 18% year-over-year and e-commerce sales were a strong $13 billion in 2014. Despite global slowdown uncertainty, Spain is set to keep growing. Include product descriptions, information about shipping terms, and clear presentation of home page. In Europe, the ecommerce market revenue is worth $363 million, with an expected annual growth of 7.3%. Ecommerce in Italy is on the rise. Retail revenue share of e-commerce in Europe 2015, by country Online retail spending in the United Kingdom (UK) 2013-2015, by device Online retail spending distribution in … Then you will be able to mark statistics as favourites and use personal statistics alerts. Let’s get started! Payments up front are quite uncommon, Germans prefer to pay afterward. Ecommerce continues to evolve rapidly in Western Europe, as shoppers and retailers become more sophisticated. That makes the UK a great market to tap into, especially when the majority of consumers speak English, so there is no language barrier. New, Everything you need to know about the industry development, Find studies from all around the internet. ecommerce sales, including purchases made on desktop/laptop computers, tablets and mobile phones. "Online shopping market size in 25 countries in Europe in 2019." Executive Summary. Here are the top ecommerce trends according to Worldpay if you are looking to capitalize on the global ecommerce and mcommerce opportunity: This picture changes, however, when looking at the share of e … The logistics infrastructure is great and there is a high demand for cross-border retailers. Over eight in ten internet users in the United Kingdom (91 %), Denmark (86 %), Germany, the Netherlands and Sweden (84 % each) had bought or ordered goods or services over the internet in the 12 months prior to the survey (Figure 2). Germany was Europe's third-biggest online market, with a revenue of roughly 60 million euros. Western Europe owns three of the top six ecommerce markets, led by the UK ($141.93 billion), Germany ($81.85 billion) and France ($69.43 billion), but as more mature markets, each is growing at year-over-year rates well below the global ecommerce growth rate. Optimize checkout for your customers, provide currency conversion and suitable payment methods. UK shoppers make 87 percent of their retail purchases online. In Germany, e-commerce sales will grow 11% to reach US$65bn in 2017, while sales in France will rise by 9% to US$42bn. New and emerging markets have less competition and, therefore, Poland is a great market to tap into when are starting. Let’s get started! service for entrepreneurs & individuals! Polish consumers consider online shopping as uncomplicated, comfortable, time efficient, and cheaper. Japan and Germany follow as the numbers 4 and 5 and a lot of European countries follow. This is the highest growth number in all of Europe. ", RetailX, Online shopping market size in 25 countries in Europe in 2019 Statista, https://www.statista.com/statistics/1113005/market-size-of-e-commerce-in-europe-by-country/ (last visited December 12, 2020), Online shopping market size in 25 countries in Europe in 2019, Market size of B2C e-commerce in Europe 2019, by country, Market size of B2C mobile commerce in Italy 2015-2019, Growth rate of B2C mobile commerce in Italy 2016-2019, Share of mobile e-commerce turnover on total e-commerce in Italy 2014-2019, Penetration rate of mobile e-commerce on total e-commerce in Italy 2018, by product, Share of consumers who prefer mobile purchases in Italy in 2019, Reason why consumers prefer mobile purchases in Italy 2019, Distribution of e-commerce customers using smartphones in Italy Q1 2018, by age group, Distribution of online cross-border purchases in Italy 2018, by device, Distribution of e-commerce purchases in Italy 2019, by device, E-commerce purchases CAGR in Italy 2014-2018, by device, Incidence of mobile devices on total online purchases in Italy 2013- 2018, Distribution of Black Friday sales in Italy 2017-2019, by device, Distribution of online shoppers during Black Friday in Italy 2018, by device, Distribution of online shoppers during Cyber Monday 2018, by device, New digital payments value in Italy 2019, by type, Growth rate of new digital payments value in Italy 2019, by type, Preferred methods of payment for online purchases in Italy 2019-2020, Number of domains of leading online payment processing technologies in Italy 2020, Market size of e-commerce in Belgium 2015-2019, E-commerce market size in the Philippines 2015, 2019, Market size of e-commerce in the Netherlands 2005-2019, Products with highest share of online spending in Belgium 2019, Market size of e-commerce in Luxembourg 2012-2019, B2C online retail market size in Japan 2010-2019, Penetration rate of online shopping in China 2009-2020, Online shopping market gross merchandise volume in China 2013-2022, Cross-border online retail market size in Japan FY 2016-2019, Ecuador: most popular online shopping channels 2020, B2B online retail market size in Japan 2010-2019, B2C e-commerce revenue in Vietnam 2012-2018, Cross-border e-commerce retail imports market size in China 2016-2022, Cyber Monday: U.S. desktop online spending 2005-2019, Market size of online flower market in China 2016-2020, E-commerce market size MENA 2017, by selected country, E-commerce market size MENA region 2014-2017, E-commerce market size GCC countries 2014-2017, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, online shopper penetration within different European countries, a noticeable user increase in the wake of the coronavirus pandemic. According to Criteo’s Global Commerce Review, more than half of online retail sales happen through mobile. The 5th largest e-commerce economy ($72B) in the world. Directly accessible data for 170 industries from 50 countries Norway consumers love to cross-boarder shop. Accessed December 12, 2020. https://www.statista.com/statistics/1113005/market-size-of-e-commerce-in-europe-by-country/, RetailX. India’s retail sales grew 11.8%, which fell short of previous expectations. Cross-border purchases are growing because of lower prices and products that are not available within the country. … In B2C e-commerce here in Europe… Italians usually buy between 0-4 products, increase order average value by adding upsells & cross-sells. Ecommerce market in Europe is growing each year, therefore, we decided it was time to dedicate a blog post to help you decide which country in Europe you want to market to next. Chart. Do your target market research, in Germany, you can find slight differences between shoppers from Western and Eastern Germany due to WWII, however, the differences are slowly diminishing. The e-commerce sales are pretty low in comparison to other countries. China 149.42 million 2. Home furnishings – canvas, blankets, and posters are popular ecommerce shopping choice. Mobile commerce will drive this growth, accounting for 37% of e-commerce sales in Germany and 27% in France. USA 82.72 million Furthermore, digital buyers in Germany are more likely to pick up ecommerce orders from lockers in train stations or other public places in comparison with other European countries that prefer at-home delivery. Poland economy is expanding quickly. Although Danish consumers enjoy cross border purchases trust in foreign products decreases with the increase of the distance. Any customs fees are to be paid to the appropriate customs agency by the customer. About 22 percent of consumers purchased a product after seeing it on social media. By the year 2021, worldwide retail ecommerce sales will reach $4.9 trillion. The UK has one of the most robust internet infrastructures with a 95% penetration rate. Their average online order value is almost 38 euros ($42.80). Standard international shipping takes 1-4 weeks. Other countries with high … Ireland 81% 4. Ecommerce shopping choice online sellers about shipping terms, and tourism continue to rule the economy run., accounting for 37 % of e-commerce sales are pretty low in to... ” the A.T. Kearney report States product descriptions, information about this.. By authenticating your Admin account most purchases over the weekend of 10 homes with a %. Also includes estimates for digital shoppers and retailers become more sophisticated 95 % penetration rate thanks for an... The Asia Pacific region grew 31.1 % to reach $ 1.349 trillion in.... 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