Weibo is a 1-to-n information dissemination, thus it is an effective platform for companies to build brand awareness and launch marketing campaign. The heartthrob who paralyzed Weibo’s servers is a former member of the Chinese-Korean pop band EXO. Weibo is a powerful channel for B2C promotion, but it also works in another context: B2B promotion. For this reason, there is a tendency to believe that Weibo and Twitter fates are linked. On top of these integrations, Weibo influencer campaigns are also extremely cheap. Sina Weibo now boasts over 350 million active monthly users, it is known as ‘China’s Twitter’ but is actually a far more effective platform in terms of advertising opportunity for foreign brands than its western counterpart.. In March 2017, Weibo’s monthly active user reached 340 million users, whilst Twitter’s monthly active user were merely 328 million. Weibo focuses on younger generations, allowing them to keep up with hot topics, popular discussions, mainstream information and follow celebrity-related issues. However, this cooperation lead Weibo to over rely on Alibaba in its earlier years: from 2013 to 2015 Alibaba represented nearly half of the overall ads revenues; though Weibo successfully decreased its reliance on Alibaba in recent years. Credit: Yueer Wang. After Evan Williams created Twitter in 2006, a few Chinese companies saw the opportunity to create a similar platform for the local market: Of all of the “Twitter lookalikes” companies that launched in the early 2010′, only Sina Weibo survived to tell the tale. All three products follow the model: ‘Content + Social’ and their strategy evolve around improving platform content’s quality (mostly by more relevant recommendations driven by artificial intelligence) or diversity and enhancing the social aspect of their product. However, its supremacy is now being challenged by new competitors acting as substitutes and competing for users time: WeChat, Toutiao, Zhihu, Douyin and more. Lucky Roulette Campaign (幸运转盘) They allows users to spin a roulette wheel for a chance to win … Like Twitter, Weibo used to have a 140-character limit but in 2016 it dropped the cap on the number of characters, numbers and symbols in a single post. Sina Weibo (NASDAQ: WB) is a Chinese microblogging (weibo) website. Weibo came into being in 2009 after the Chinese government blocked Twitter following deadly riots in Xinjiang. Although it is true that we barely hear about Weibo anymore in the news, the company is nonetheless experiencing a significant financial growth. Weibo used to be the one-and-only social platform in China – it has since been overshadowed by WeChat and newer entrants such as Toutiao or Douyin. Leung Muk Wun (Kristie) September 16, 2018 New WeChat features. As Weibo states clearly in its F-1 filing, it is a public and aggregated social media platform that allows for the timely distribution of information, whether news or entertainment. Toutiao made several moves to take market share from Weibo: On the other hand, Weibo is not sitting still. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China, with over 445 million monthly active users as of Q3 2018. Weibo's P/E tells us that market participants think it will not fare as well as its peers in the same industry. How unique is the name Weibo? and be rewarded in a transparent way with a prize (the winner is determined by the Weibo marketing system). Weibo also has a powerful advertising back-end enabling to display advertising in users news feed. In fact, Weibo made a festival out of the Wanghong trend: the Super Wanghong Festival that attracted nearly all the most famous Chinese Internet influencers and got more than 800 million likes. Hot new stuff at your fingertips. China wants Twitter to shut down accounts that smear China, This dock promises to turn your Switch into an arcade cabinet, This subway in China lets you buy a ticket from a hologram, Computex Taipei postponed again, this time until 2021, 12 arrested for selling cheats for China’s version of PUBG Mobile, What is Weibo? It is possible the name you are searching has less than five occurrences per year. Weibo has another robust partner – Alibaba: In 2013, Sina Weibo started a strategic cooperation with Alibaba, which allowed both parties’ date exchange, integration of online payment and online marketing. The growing advertising revenues from Weibo make sense even given the intense competition from WeChat: WeChat has notoriously not been promoting itself as an advertising network. Toutiao in particular is becoming extremely similar to Weibo. Launched by Sina Corporation on 14 August 2009, it is one of the most popular social media platforms in China. Weibo reverses ban on gay content after outcry in China. By cross-promoting with other accounts targeting a similar group, you can building high-quality following. Weibo (微博 wēi bó) is a general term for microblogging, but normally understood as Chinese-based mini-blogging services, including social chat sites and platform sharing. ‘Weibo’ literally means ‘micro-blog.’ Weibo is often explained as the Chinese equivalent of Twitter or Facebook, two services that are blocked in mainland China. There are 5 main ways for brands to gain visibility on Weibo: Weibo influencers are the most straightforward and efficient way to carry promotions on Weibo. Weibo’s main advantage is its pioneer and early comer status in the industry, it has a well-established ecosystem and is deeply embedded in Chinese internet users’ habits and largely recognized in China. Weibo, Hebei (位伯), a town in Shijiazhuang, Hebei, China Weibo (Tang dynasty) ( 魏博 ), a circuit in Chinese Tang Dynasty, northeast to the recent Daming County, Hebei, China Disambiguation page providing links to topics that could be referred to by the same search term Weibo was largely inspired by Twitter in its early days. Share anything you want, let the whole world hear your voice. The mechanism is a simple KOL promotion: pay or gift influencers in exchange for exposure. But Weibo is more than just a Twitter copy with a Chinese interface — in fact, Weibo has more accounts and active users than Twitter does. Explore your interests and share anything you want at anytime, anywhere! For instance, Weibo opened up the 140 words limit, introduced the possibility of posting 9 photos and brought in videos and live videos on the platform; whereas Twitter failed to seize these opportunities which gave room for Instagram to take market share in photos sharing, while Youtube became its own video-centered social network. Weibo International Edition, discover! Data seems to point in the other direction. - Catch the trendy topics about Movies, Music, Sports, Traveling, fashion and etc. Launched by Sina in 2009, it regularly censors topics deemed sensitive or inappropriate by the Chinese government. This also works in B2C space for brands sharing a similar positioning and aesthetics. Sina Weibo (>新浪微博), commonly referred to as “Chinese Twitter”, is a micro-blogging site and one of the largest social media platforms in China. To start Weibo marketing, the first thing you have to do is to … Out of 6,028,151 records in the U.S. Social Security Administration public data, the first name Weibo was not present. A month later, Toutiao also deleted the URLs connecting with Weibo accounts. Because Weibo fostered the growth of its biggest competitor: Toutiao has made itself into a second Weibo using Weibo’s data and money. Sina has about 46% stake in Weibo with 72% voting power while Alibaba Group holds a 31.5% stake. Since 2014 Weibo has been experiencing steady growth of its revenue, with an increase of 76% in 2017. Chinese skirt web ban on Kim posts by calling him 'fatty on the train' Asia. Weibo (Chinese: 魏博; pinyin: Wèibó; alternatively written Wei–Bo), also known as Tianxiong (Chinese: 天雄; pinyin: Tiānxióng), was a province or circuit (道, dào) of the mid to late Tang dynasty.. Catch the trendy topics, get closer to your favorite idols, find the story behind the scenes. What’s on Weibo Podcast #4: Horse Prince, Ambassador, Money Maker – Ding Zhen is China’s 2020 Viral Hit It started with one Douyin clip and triggered a social … With more than 772 million users, Weibo isn’t … Weibo is a leading social media for people to create, share and discover content online. Weibo Corporation ("Weibo" or the "Company") (NASDAQ: WB), a leading social media in China, today announced its unaudited financial results for the first quarter ended March 31, 2020. Its subsidiary products include the popular video platforms Douyin Short, Kuaipai and Xigua. In fact, Toutiao was eager to make itself more than just a media platform, it aims to become a social media platform through short videos, live videos, contents, news and other forms of services; Weibo, unaware of their ambition, allowed Toutiao to use its resources to grow and expand. Weibo Corporation (), which is in the interactive media and services business, and is based in China, saw a double-digit share price rise of over 10% in … After Evan Williams created Twitter in 2006, a few Chinese companies saw the opportunity to create a similar platform for the local market: Although growth for Weibo is slowing down, it remains much stronger than its Western competitor. What's on Weibo provides social, cultural and historical insights into the trending topics on China’s biggest social media platforms, such as Sina Weibo. Account registration and verification. Careful A-B testing of posts content (in order to increase engagement and re-shares) is however essential in order to generate significant organic growth. Why? Luhan is very popular and has worked with Matt Damon in the movie “The Great Wall.” This change allows users to write longer messages, and it means journalists can now produce longer articles for Weibo and report stories in more detail. Users can click a product link or coupon displayed in a Weibo influencer post and be directly redirected to the relevant page on Taobao or Tmall. It is likely that Weibo’s revenues will soon catch up with Twitter. A weibo is that guy who nobody wants to sit near on the bus to work or school, or that kid who has to sit on the floor in the corner at lunch because nobody will let them sit at thier table. During the 2018 World Cup, the views of football related short videos was over 17.06 billion, and the views of topics around the World Cup reached 93.15 billion. The account is part of an ongoi… Currently the largest Chinese social network, Weibo is actually a microblogging platform, commonly compared with Twitter. First of all, Weibo has seen a much steadier growth of its Monthly Active Users, and surpassed Twitter in 2017. Monetization. Weibo, previously known as “Sina Weibo” as a spun-off from Sina, is one of the top social networking platform in China with 462 million monthly active users. Sohu launched Sohu Weibo which never achieved significant market share, Ability to target users following other accounts (including competitors), Retargeting users who participated in past campaigns, As for KOL, direct links to Taobao or Tmall. In August 2017, Weibo accused Weitoutiao of illegally using Weibo’s content and ended its cooperation with Toutiao. One such resource is Weibo. The reason for this discrepancy between Weibo and Twitter can be explained by the faster pace of innovation from Weibo. The site's features and structure are similar to those of Twitter. Sina Weibo (新浪微博), often simply called ‘Weibo’ (pronounce as way-bo), is one of the biggest social media platforms of China. Weibo is usually known as the Chinese version of Twitter. However, in 2016, the character limit rose to 2,000 words. -… Weibo, which means micro blog in Chinese, is a Chinese Twitter-like online networking tool. Is Weibo dead, dying, or is it actually secretly striving? Like on the Facebook News Feed, content with high engagement rate will be shown to more users. The area was governed from the capital of Weizhou (魏州) in modern Daming County, Handan, Hebei, and controlled the southern Hebei and northern Shandong regions. What’s on Weibo also covers the status quo of China’s changing media landscape and digital trends. Weibo will guide you through every splendid moment all over the world, and show you every story behind the screen. Weird things about the name Weibo: The name spelled backwards is Obiew. Weibo is a Twitter-like microblogging service used by hundreds of millions of users. And how to use it to promote your brand in China. As for the short video industry, Weibo has achieved impressive results: in 2017 Q3, year on year growth of Weibo video views increased by 175%. Its main competitors are Toutiao and Zhihu. Weibo, as a pioneer in the micro-blogging market, will inevitably face imitation and competitors. Competition is growing, but the continued innovation from Weibo will likely enable the network to stay on top of its niche for a while, and likely surpass its Western equivalent Twitter. Weibo is usually known as the Chinese version of Twitter. In 2014, Weibo invested in Toutiao and gained more than 20 times its investment; however, this investment turned out to be a double-edged word for Weibo. Sina Weibo is one of the most popular social media platforms in China often called the “Chinese Twitter”. In Chinese, Weibo means microblog. At the start of 2018, it surpassed the US$30 billion market valuation mark for the first time. WalktheChat All Rights Reserved - 京ICP备15016807号. Weibo Advertising Offers The Most Targeted Solutions . Sina Weibo (NASDAQ: WB) (新浪微博) is a Chinese microblogging (weibo) website. Although Weibo no longer dominates China’s social space, it is still growing fast (see sections below) and Weibo marketing is an essential tool for brands wanting to gain visibility in China. Users may broadcast a message including 140 Chinese characters at most through the web, SMS or smartphone. In Chinese 微博(Weibo) means microblogging. As of Q3 2017, 43.7% of Weibo’s users were women and 56.3% were men; Besides, Weibo’s audience is mainly composed of young users, as of 2017 Q3, more than 80% of its users were less than 30 years old: Weibo has been seeing a significant increase of MAU’s over the last few years. Weibo can be better compared to a Chinese Facebook, as it’s more open and newsfeed based than WeChat. All of these products are becoming increasingly similar to Weibo. From Wikipedia, the free encyclopedia Tencent Weibo is a Chinese microblogging (weibo) website launched by Tencent in April 2010, and is planned to be shut down on September 28th, 2020. From the Chinese word ‘ weibo ’ itself, it generally means microblogging. Toutiao was created in 2012 and is a content recommendation engine based on data mining. Although Weibo is no longer in the limelight, it remains a powerful tool for users and advertisers alike. Weibo’s text box. What is Weibo? China's most popular blogging platform. Asia. What’s on Weibo is an independent news site reporting social trends in an ever-changing China. Unlike WeChat, Weibo doesn’t display all content chronologically to users. Weibo has performed outstandingly in the past, can it overcome this crisis? By definition, it can’t easily be controlled or managed. Sina Weibo is a social networking and microblogging service based in China with more than 368 million registered users. The CPM compared to WeChat is about 55 times cheaper! Sina Weibo is a Chinese microblogging website launched by Sina Corporation in August 2009. As of Q3 2018, Sina Weibo has over 445 million monthly active users, with surging stocks, advertising sales, revenue and total earnings in the quarter. What’s on Weibo sheds light on China’s social media, dynamic digital developments, and the key shifts shaping modern China. Launched by Sina in 2009, it regularly censors topics deemed sensitive or … The conflict between Toutiao and Weibo continues to intensify: The three platforms, despite increasing similarities, also maintain some core differences: The competition will continue to rage, but the pie of Chinese interest-based social networks might be big enough for these 3 players to co-exist. Weibo is a Twitter-like microblogging service used by hundreds of millions of users. However, growth now seems to be slowing down, which might explain the over 10% decrease in Weibo’s stock price after the release of their 2018 Q1 financial data. Inspired by Toutiao’s core competitive advantage, Weibo also started to pro-actively recommend content to its users based on their interest. Besides, Weibo successfully spotted the three major trends in China in recent years: the Wanghong economy (网红 meaning internet famous, which is similar to ‘insta famous’), live videos and short videos. In Chinese 微博 (Weibo) means microblogging. It combines the means of public self-expression in real time with a powerful platform for social interaction, content aggregation and content distribution. Weibo Trends & Insights San Gabriel on Thursday became the first city government in the nation to create a Weibo, a Chinese-language social media website similar to Twitter, officials said. This cooperation with Alibaba allowed Weibo to enhance its commercialization model, which was Weibo’s major weakness back in the days. Those with Weibo accounts don't seem to be using them very much. Although a lot of Chinese users might not trust the fairness of a lottery when it is completely organized by the brand, Weibo enables to design contests where users can take actions (like, share, etc.) Finally the last medium of growth on Weibo is organic growth. It is therefore essential to continually refine content quality (even if this means posting at a lower frequency). Most importantly, Weibo was able to increase its revenues from advertisement and marketing which had been a challenge for the company in the past. In terms of revenue, Twitter is still bringing in twice more than Weibo, but its revenues have been decreasing in 2017 while Weibo’s revenues increased at more than 70% YOY growth pace. - Find the latest and the most comprehensive information here, whether it is from official news or grassroots’ gossips. Sina Weibo was launched in 2009 and is owned by SINA Corporation, the largest Internet portal in China. Compared to WeChat, Weibo ads have several advantages which make them stand out: Weibo includes a native system enabling to design transparent lotteries for users to win prizes. There are however special features of Weibo which make the platform especially efficient for KOL marketing: its integration with Taobao and Tmall. - Get the latest news, mind-blowing stuff. Fun Facts about the name Weibo. From afar or the perspective of a complete newbie, a weibo will appear misunderstood and harmless. The platform has been a huge financial success, with surging stocks, lucrative advertising sales and high revenue and total earnings per quarter. Weibo offers CPM (cost for 1,000 advertising impressions) often 10 times cheaper than WeChat, with a high level of engagement and a smooth integration with Taobao/Tmall. Weibo services makes it possible for internet users to set up real-time information sharing communities individually, and … Toutiao and Zhihu have both integrated Weibo’s main design: news feed, share + comment + like and hot news. Due to the previous similarities in the 140-character limit, Weibo is said to be China’s Twitter. In 2018, Weibo blocked all links to Douyin, Toutiao’s booming short-videos platform, Toutiao is particularly popular in 3rd and 4th tier cities, pushing entertainment content, Zhihu is targeting the growing middle class and users in larger cities, with a focus on education and learning.